Monchhichi has been captivating hearts since 1974, born from Sekiguchi in Tokyo, this little monkey-doll has grown into a global nostalgia icon with TV shows, boutiques, and fans across generations. The values written into it from day one, friendship, love, joy still resonate now as the world rediscovers its charm.
With $CHHICHI, Monchhichi is stepping into the meme economy. Blackpink's Lisa, who helped make Labubu explode, has already been seen with Monchhichi, lighting the fuse. $CHHICHI is loaded with nostalgia, powered by community, and ready to pump. This is your shot to ride the nostalgia wave, hold for community, and be part of Monchhichi’s next big rise.









